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Gucci Gets ‘Star Trek’ Chic for Fall 2017 Campaign

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After last season’s ‘Soul Scene’ campaign, Gucci creative director Alessandro Michele looks to sci-fi with the brand’s fall-winter 2017 campaign. Featuring gadgets from ‘Star Trek’ and 50’s B-movie references, welcome to ‘Gucci and Beyond’. The advertisements were captured by photographer Glen Luchford with art direction by Christopher Simmonds. Aliens, dinosaurs, cows and more make an appearance in the fantastical shots. As always, Michele’s eclectic and romantic designs shine in the new campaign.

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