HUF Winter 2017

Screen Shot 2017-10-30 at 18.10.45

Screen Shot 2017-10-30 at 18.10.55

Screen Shot 2017-10-30 at 18.11.00

Screen Shot 2017-10-30 at 18.11.06

With a sharp lens on HUFs roots in skateboarding and its surrounding subcultures, the HUF Holiday 2017 collection is focused on the disruptive, underground youth movement of the early 90s paralleling streetwear, hiphop, and rave cultures.

Taking cues from these subcultural landscapes, dramatic color contrasts permeate the collection through two-tone blocking and color pops, while bold graphic language derived from subversive alt-culture ephemera is recontextualized and integrated throughout.

Comments are closed.