Personal Effects

Personal Effects are the items we carry on our persons. Those garments and products so essential that they merge into the wholeness of our lives: our work, our rest, our travels and our great instincts for adventure that so often get lost in the humdrum.
Personal Effects is a new London-based contemporary menswear brand that doesn’t believe ‘essentials’ is a reductive term.

Our aim is to imbue every carefully considered product with new-old meaning. To craft everyday objects that speak not only to artisanal skills and meticulously sourced materials but also to the vastness of history and cultures and journeys that have preceded them. All pared down to their most refined qualities. The perfect pair of trousers.

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The most adaptable outerwear. The plain white tee that makes you never want to wear another again.

Traveller is the name of our debut collection: a tight-knit range of personal effects that encapsulates our ethos. It is inspired by a distinctly British negotiation of the elements. A traveller brought to life across windswept hilltops and craggy beaches and drawn from this little isle to the most far flung reaches of the globe.

A utilitarian jacket crafted from the same waterproof fabric that saved RAF lives during WWII, fused to organic bamboo silk and horn buttons.

Trousers that take on the practical capabilities of dependable sweatpants, refined in both soft Panama cotton and rugged organic fleece. Heavyweight tees that sit and move and breathe just so. The accessories you need to never let you down. Shetland blankets and hand-forged knives to feed the wanderlust.

That considered lucky charm you never leave the home without. A bag built to house and protect every item in the collection with not a single iPad pocket in sight.
These are the personal effects of our traveller, built to last, designed to offer everything he might need. No more, no less. A study in design distillation.

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