This season sees the most extensive offering from Serge DeNimes to date. With over 80 stand-out pieces, the collection features unique outwear garments, luxurious basics with attention on cut and texture, multiple No Noise items; paired back menswear reflective of founder Ollie Proudlock’s personal style journey and finally the addition of denim; the fabric being the brands namesake. Celebrity fans of the brand include Brooklyn and David Beckham, Liam Payne, Jourdan Dunn and Rita Ora to name a few.

The AW16 collection takes inspiration from the rugged, nonchalant 90’s, bringing relaxed style, fit and fabric together. Here we see the first full Serge DeNimes looks with matching sets for head to toe statements. A classic autumnal palette paints a picture of woodland walks and wine in front of the fire, offset by urban streetwear vibes with dominant paint strokes and splats taking centre stage, curtesy of Ollie’s fine art background. Artistic flare remains at the heart of the brands DNA.

Serge DeNimes was founded in 2011 with the purpose of creating exclusive seasonal collections of streetwear apparel and accessories of premium quality. The designs epitomise urban culture that is the foundation of the Serge lifestyle. Serge wants to build and support an artistic community and focus on producing exciting yet relevant designs. All collections are designed for men but Serge considers their style unisex to appeal to young creatives, the streetwise and the fashion conscious around the world.

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