SS17 Farah Menswear
SS17 sees Farah menswear draw inspiration from one of London’s unexpected iconic landmarks, the Balfron Tower in the heart of the East End. Designed by Hungarian-born Architect Erno Goldfinger, this 27 storey slab block building was a testbed for the architect’s utopian housing ideals. The striking characteristic of the building is the composition of volumes that creates its distinctive profile. Farah’s SS17 collection delves deep into the mind of the architect and draws inspiration from Balfron’s complex mixture of straight lines and curved edges.
For SS17 Farah introduces a thoughtfully curated, concept driven collection.
As with Goldfinger’s meticulous eye for detail, Farah have analysed and refined their shirting offer this season. Seasonal checks in different scales, colours and bases all reference the Balfron Tower’s grid like forms. A new concealed button down collar appears in multiple styles and clean minimal construction brings simplicity and ease to the range. As with other areas of the collection, texture is introduced to reiterate synergy across product categories.
The SS17 collection sees Farah continue to focus on building a trouser offer that cements its reputation as a leading trouser brand. A new cargo block has been introduced, with a relaxed fit presented in multiple fabrications. Farah’s signature Hopsack fabric gets paired up with the classic Elm chino block to create this season’s essential trouser.
Classic outerwear styles are tweaked as seen in the light weight bomber jackets with reversible colour block interiors and subtle herringbone jacquard ribs. A shirt jacket and a classic coach jacket made from technical cotton/nylon fabric add strength and diversity to this season’s offer.
Milano knits offered in tees, bombers and crew necks bring a clean minimal aesthetic to the collection, inherent in Goldfingers architectural sensibilities. Other key pieces include the Hastings crew neck jumper, inspired by the Balfron Tower’s geometric lines to create a trans-seasonal textured look.