Tic Tac Pop-Up
This June, Tic Tac is launching a pop up with a difference in Covent Garden. The Tic Tac Open House is an immersive experience designed to encourage people to open up in a fun and light hearted way. So what’s it all about?
For the first time ever, guests at the Tic Tac Open House will be able to create a bespoke Tic Tac flavour mix from a choice of 10 individual flavours. These will include favourites such as Fresh Mint, Orange, Passion Fruit and Cherry Cola, which can be combined together to create a completely new combination.
They can then personalise their unique pack with a message on the label, to help them open up and share with someone.
Guests could also inspire the flavours of the future by sharing their flavour combination ideas. The most creative suggestions will be shared with Tic Tac’s Research & Development team for potential future innovation.
Tic Tac fans will love the ‘Mixers’ cocktail bar inspired by Tic Tac’s famous flavours, along with a socialising area to bring the Tic Tac experience to life.
Elsewhere inside the Open House, guests will have the unique chance to immerse themselves in the colourful world of Tic Tac. They will be able to take a peek into the archives to discover what has made the brand a household name for almost 50 years.
Guests will be encouraged to ‘Shake their Tic Tacs’ in the Tic Tac GIF photo booth. There will also be an opportunity to win a pair of tickets to Elrow, the hottest music festival of the summer, for anyone sharing their GIF using the hashtag #TicTacOpenUp (*T’s and C’s apply).
A Tic Tac spokesperson said: “Tic Tac has been helping people to make fresh connections for almost 50 years. We’re looking forward to discovering the different flavour combinations people will create.”
The Tic Tac Open House will be open to the public from 12pm – 8pm on 15th and 16th June 2018, at The White Space, 5 Great Newport St, London WC2H 7JB. Entry is free and includes one personalised pack of Tic Tacs per person (each pack contains 100 Tic Tacs). For more information visit facebook.com/tictac.uk.