LOANHOOD is a gender inclusive platform where you dress like you do, mixing new with vintage, one-off pieces with emerging designers, cottagecore, goth, queer or y2k. Make your personal wardrobe and individual style an investment with no subscription fee.

Download the free app to loan an item or ‘Loan the Look’ the platform that gives all fashion, from high street to designer, the opportunity to join the rental rebellion. Its redefining ‘new’. LOANHOOD is about expressing your style and creativity. Loaners upload their wardrobes to a trusted community, users are ID checked and Borrowers browse the LOANHOOD Library for a fun and creative way to refresh their style. We even offer a lender guarantee to protect your garments for £5 a year. Choose to meet in person, courier or mail and rent for 7 days at a time.

How it works
LOANHOOD looks and feels like a social app like, follow, share, chat.

Snap and upload your item or an entire look, set your price and rent it out over and over again £££

See something you like? Send a request and for a fraction of the retail price you could be wearing it tomorrow.

Choose to meet in person, courier or mail and rent for 7 days at a time.


About the Co-founders
United by their careers in the fashion industry, their growing concerns about fashion’s impact on the environment and their desire to rethink the industry and implement positive change Jade, Jen and Lucy formed LOANHOOD.

Jen, a Graphic Designer and brand builder, has worked for the likes of Yoox Net-a-Porter, Manolo Blahnik, Karen Millen and Label/Mix. Her growing passion for sustainability led her to make a bold move, quitting her job to create this independent, sustainably focused company.

Lucy, a former model agent with 16 years experience in the fashion industry, previously worked at renowned Models 1 where she met fellow co-founder Jade. Later, progressing to Head of Image at Elite London and Head of Women at Titanium Management. Taking a break from the fashion industry and with an entrepreneurial spirit Lucy opened her own award-winning restaurant, Jar Kitchen, Covent Garden, to later return with a fresh perspective on the fashion industry with sustainability in focus.

Jade, a fashion model and sustainability expert, previously worked for the Fashion Innovation Agency, UAL. An MA graduate from London College of Fashion, a passionate writer for sustainability and fashion tech she has received awards from the likes of Proctor & Gamble Better Lives Postgrad Award and also a finalist for Sustainable Champion of the Year, Green Gown Awards 2019. Jade is currently undergoing her PhD researching fashion’s digital transformation, consumption and identity.

LOANHOOD is only as strong as its community, so if you believe in fashion’s sustainable future then join the hood and put your wardrobes to work.

The brand is having a takeover at EC20 this October. To find out more info please click here.

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