QUIKSILVER ANNOUNCE WOMEN’S COLLECTION FOR SS19
Blazing trails since ’69, Quiksilver announce the arrival of their hotly anticipated women’s collection. Launching 7th February, 2019, the line embodies the true ethos of the Quiksilver brand with nods to original artwork and Australian routes, combined with fresh colourways and boxy fits. The brand’s impact on contemporary youth culture is hard to ignore and the latest offering marks a pivotal chapter in the brand’s ongoing narrative.
“Quiksilver is deeply rooted in surfing, but there’s also been a strong link to art since day one. We’ve always liked to experiment, soak in creative cues from all over the world and capture special moments through the things we create,” says Ronnie Reyes, Quiksilver Global Head of Design. “Being restless for adventure is what we stand for. Naturally, it’s a lifestyle that appeals to both men and women.”
In that regard, Quiksilver Womens is not a separate brand, but a collection fully integrated into the general apparel offering. Many styles are unisex with different fits that can suit a man or woman’s body.
Beachy, casual and unpolished, the first installment for Spring/Summer 2019 lives up to Quiksilver’s seasonal theme of “Feeling Fine Since ‘69.” Sun-soaked colours combine with washed-out imperfections for a laid-back look and feel throughout. Key styles include boxy camp shirts, corduroy shorts, classic denim pants and retro swimwear. Dipping into nostalgia, the art gives a subtle nod to Quik’s roots in Australia, experimenting with psychedelic allover prints and original tea towel patterning.
Quiksilver Womens will be exclusively available online and through selected retail partners. The launch will be supported through a variety of brand showcases worldwide — stay tuned on https://www.quiksilver.com/ for more information.